Here are some reference papers about CTR/CVR prediction, which may be helpful to this competition.
- Ad Click Prediction a View from the Trenches, KDD 2013
- Click-through Prediction for Advertising in Twitter Timeline, KDD 2015
- End-To-End Memory Networks, NIPS 2015
- Wide & Deep Learning for Recommender Systems, DLRS 2016
- Deep Neural Networks for YouTube Recommendations, RecSys 2016
- Deep Crossing: Web-Scale Modeling without Manually Crafted Combinatorial Features, KDD 2016
- Deep CTR Prediction in Display Advertising, ACM MM 2016
- Hybrid computing using a neural network with dynamic External Memory, Nature 2016
- Neural Factorization Machines for Sparse Predictive Analytics, SIGIR 2017
- Deep & Cross Network for Ad Click Predictions, ADKDD 2017