CTR competition

some references:

Here are some reference papers about CTR/CVR prediction, which may be helpful to this competition.

  • Ad Click Prediction a View from the Trenches, KDD 2013
  • Click-through Prediction for Advertising in Twitter Timeline, KDD 2015
  • End-To-End Memory Networks, NIPS 2015
  • Wide & Deep Learning for Recommender Systems, DLRS 2016
  • Deep Neural Networks for YouTube Recommendations, RecSys 2016
  • Deep Crossing: Web-Scale Modeling without Manually Crafted Combinatorial Features, KDD 2016
  • Deep CTR Prediction in Display Advertising, ACM MM 2016
  • Hybrid computing using a neural network with dynamic External Memory, Nature 2016
  • Neural Factorization Machines for Sparse Predictive Analytics, SIGIR 2017
  • Deep & Cross Network for Ad Click Predictions, ADKDD 2017