Analyze A/B Test Results

This notebook is organized into the following sections:

Introduction

A/B tests are very commonly performed by data analysts and data scientists. For this project, I will be working to understand the results of an A/B test run by an e-commerce website. My goal is to work through this notebook to help the company understand if they should:

  • Implement the new webpage,
  • Keep the old webpage, or
  • Perhaps run the experiment longer to make their decision.