/e_commerce_a_b_test_analysis

website A/B test data analysis

Primary LanguageHTML

A/B Test Data Analysis

For this project, we work to understand the results of an A/B test run by an e-commerce website. The goal is to help the company understand if they should implement the new page, keep the old page, or perhaps run the experiment longer to make their decision.

Tools used:

  • Python
  • Jupyter Notebook
  • pandas
  • random
  • matplotlib.pyplot
  • statsmodels

Sections

  • Part I - Probability & Descriptive Statistics
  • Part II - A/B Test
  • Part III - Regression Analysis