note that this is a practice project
An investor is interested in purchasing an existing mobile service provider, TellCo. TellCo’s current owners are willing to share their data that is generated automatically by their systems.
I am being employed by the investor to analyze opportunities for growth in TellCo based on their data and make a recommendation on whether It is worth buying or not. I will deliver an easy to use web-based dashboard and a written report.
The four (4) global objectives for this project are:
-
User Overview Analysis (task1) - I will explore the dataset by
- identifying useful features
- performing Exploratory Data Analysis (EDA)
- removing outliers
- performing dimensionality reduction to see how much features can give a good representation of the dataset
- performing clustering to group users based on their similar features
-
User Engagement Analysis (task2) - I will track each user’s engagement using the following engagement metrics:
- sessions frequency
- the duration of all sessions
- the sessions' total traffic (download and upload)
-
User Experience Analysis (task3) - In the telecommunication industry, the user experience is related, most of the time, to network performance or/and the customers’ device characteristics and quality. I will track each customers' experience based on:
- network performance metrics recorded and
- their handset type
-
User Satisfaction Analysis (task4) - I will provide a score on the level of satisfaction of each customer using their user experience and user engagement data