Exploratory Data Analysis of Hotel Booking dataset containing 32 columns and 120000 rows
May-August happens to be the busiest months but so the hotels should target more customers and try to do more business during these months.
Feedback should be collected form non-repeated guests as they rate of repeated guests is low.
Resort hotels tend to have less bookings in comparison to city hotels so they need to work on their marketing strategy and promote the hotels more, especially on the social media
Portugal, France, UK, Spain and Germany are our biggest markets. Hotels should try to have a separate marketing team for these countries