Heavy Power Nutrition (HPN) is a company that produces and distributes supplements for athletes and fitness enthusiasts. HPN’s product line includes milk protein, mass gainers and blends, on-the-go snacks, performance enhancers, and clothing and accessories.
As a new data Analyst at HPN, you have been assigned a task which is to design and deliver end-to-end business intelligence solutions for the company. Client needs you to track KPIs like (Net Sales, Profit, Orders, and Returns) to show the products with the highest returns and refund rates. Client also asked you to show insights on monthly, weekly, quarterly, and yearly bases. Finally, you have to design an interactive report or dashboard with an in-page navigation breakdown for Revenue, Transaction, Quantity Ordered, Net Sales and Profit Margin by weekday, Month, Quarter and Year.
Sales Monitoring: Real-time tracking of sales volumes, revenue, and metrics for up-to-date sales performance monitoring.
Sales Analysis: In-depth analysis of product-wise sales, regional distribution, and trends to identify growth opportunities and optimize offerings.
Performance Evaluation: Comparison of sales against targets and performance analysis to improve sales strategies.
Customer Insights: Customer segmentation, purchasing behavior, and satisfaction metrics to tailor sales and marketing efforts.