/lab-customer-analysis-final-round

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Lab | Customer Analysis Final Round

For this lab, we still keep using the marketing_customer_analysis.csv file that you can find in the files_for_lab folder.

It's time to put it all together. Remember the previous rounds and follow the steps as shown in previous lectures.

01 - Problem (case study)

  • Data Description.
  • Goal.

02 - Getting Data

  • Read the .csv file.

03 - Cleaning/Wrangling/EDA

  • Change headers names.
  • Deal with NaN values.
  • Categorical Features.
  • Numerical Features.
  • Exploration.

04 - Processing Data

  • Dealing with outliers.
  • Normalization.
  • Encoding Categorical Data.
  • Splitting into train set and test set.

05 - Modeling

  • Apply model.

06 - Model Validation

  • R2.
  • MSE.
  • RMSE.
  • MAE.

07 - Reporting

  • Present results.