Lead Calculation with Rule-Based Classification

Business Problem

Level-based new customer definitions (persona) using some features of a game company's customers to create segments according to these new customer definitions and to inform the company of new customers according to these segments. wants to estimate how much you can earn on average. For example: It is desired to determine how much a 25-year-old male user from Turkey who is an IOS user can earn on average.

Dataset Story

Persona.csv dataset shows the prices of the products sold by an international game company and some of the users who buy these products. contains demographic information. The data set consists of records created in each sales transaction. This means table is not deduplicated. In other words, a user with certain demographic characteristics may have made more than one purchase.

Price: Customer's spending amount

Source: The type of device the customer is connecting to

Sex: Gender of the client

Country: Country of the customer

Age: Customer's age