/Email-Advertising-CTR-Predictions_a

In advertising industry it is very useful to find impact of advertising campaign. While sending Emails is one of the campaign. To see the impact they need to find CTR that click through rate for emails. Here we are predicting a CTR.

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Email_advertising_CTR_predictions

Bussiness Problem Statement-: To predict a CTR that "Click through rate" on email campaign. Most organizations today rely on email campaigns for effective communication with users. While ultimate goal of email campaigns is to maximize the Click Through Rate (CTR).

CTR can be calculated as CTR = No. of users who clicked on at least one of the CTA / No. of emails delivered.

Our problem statement is to build a smart system to predict the CTR for email campaigns and therefore identify the critical factors that will help the marketing team to maximize the CTR.