Marc-Aradillas/customer-segmentation-project

A repository utilizing a customer segmentation dataset from Kaggle, displaying technique and approaches for customer segmentation implementing clustering algorithms in conjunction with A/B testing in order to draw up business insights and strategies/actionable reccomendations

• Project Description
• Project Goal
• Initial Thoughts
• Plan
• Data Dictionary
• Steps to Reproduce
• Conclusions
  • Takeaway and Key Findings
  • Reccomendations
  • Next Steps

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Project: Customer Segmentation (Clustering)

A repository utilizing a customer segmentation dataset from Kaggle, displaying technique and approaches for customer segmentation implementing clustering algorithms in conjunction with A/B testing in order to draw up business insights and strategies/actionable reccomendations

Project Description

Project Goal

Initial Thoughts

The Plan

Data Dictionary

Feature	Data Type	Definition
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Steps to Reproduce

Conclusion

Takeaways and Key Findings

Model Improvement

Recommendations and Next Steps