Mayowa1012/Newspaper-Digital-Subscribers

This project covers a critical analysis of existing subscribers in a daily newspaper company. The dataset adopted for use in this report, comprises of personal information of the company’s digital subscribers. The newspaper company is perceived to be a market leader but has been faced with the challenge of customer retention. The company is therefore interested in developing strategies to manage subscriber churn rate. A proposed initiative is to offer 25% discount to inactive subscribers. In a bid to achieve this, the company is looking to develop a model that can predict possible customer/subscriber churn, in order to minimize financial loss and cost incurred in gaining new market entrance/confidence. Upon achievement of this goal, the company will be able to minimize subscriber churn and achieve overall business success.