/Customer-Analytics-in-Python

A 365 DataScience Course that includes customer and purchase analytics, as well as Customer segmentation & deep-learning model

Primary LanguageJupyter Notebook

Customer-Analytics-in-Python

Customer Analytics in Python is where marketing and data science meet. Data science and marketing are two of the key driving forces that help companies create value and stay on top in today’s fast-paced economy. This course is packed with knowledge, and includes sections on customer and purchase analytics, as well as a deep-learning model, all implemented in Python. /

Content :

Data Exploration :

  • Data Correlation
  • Standarisation

Segmentation :

  • Hierarchical Clustering
  • Kmeans Clustering
  • PCA
  • Kmeans Clustering with PCA

Descriptive Analytics by segment :

  • Predict segment based on the Kmeans clustering model build before
  • Segment descriptive