Notes for Pendo Product Analytics Certification Course
Product managers (PMs) have historically relied on gut feel to make decisions. They’d talk to a handful of customers, hear feedback and requests internally, and then decide what to prioritize. Although this operating model is still in practice, the best PMs are turning to quantitative data to bolster qualitative feedback, uncover insights about their users, and guide decision making. This course will dive deep into the foundations of product analytics methodology, use cases, and its place within a wider business strategy.
Time commitment: 3 hours
This course is designed for product leaders who want to grow their understanding of product analytics and bring data-driven practices to their own work, their team’s operating model, and their company’s culture.
- An overview of product analytics and how product analytics software works
- The components of a successful product analytics strategy
- The Product Analytics Hierarchy of Needs, a framework to help you take full advantage of product analytics
- Tactical advice for leveraging analytics across five key use cases
- How to use analytics to support higher level product and business decisions
- Best practices for getting started with product analytics
- Curriculum developed by industry leaders and product practitioners
- Engaging, instructor-led videos that you can view at your own pace
- Real-world examples from companies across industries
- Exercises to help you solidify learnings and establish or improve your analytics strategy
- Optional exam to check your knowledge and earn a certification badge
- Optional videos that show how to apply course material in Pendo
Course Link: https://www.productledcertified.com/product-analytics