Nikhilkohli1/Digital-Marketing-Analytics

This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics

Jupyter Notebook

INFO7374DigitalMarketingAnalytics

Assignment 1 - Analysis of Digital Marketing Mix of VistaPrint

CLAAT Document - https://docs.google.com/document/d/1tkfomOhcsEKRMtgz6sXLDTNNJs846TGirGZA-KtN8VY/edit?usp=sharing

CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1tkfomOhcsEKRMtgz6sXLDTNNJs846TGirGZA-KtN8VY#0

Presentation Video - https://www.youtube.com/watch?v=p8b_SD4RAdU&t=214s

Assignment 2 - Uncovering Marketing insights

Dashboard Insights video link - https://youtu.be/XCnGIvJ4QL8

CLAAT document link - https://docs.google.com/document/d/1vqdOtfYADITw0em9_nDmxXO1-Eci66TrX2nyiMPHoNk/edit?usp=sharing

CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1vqdOtfYADITw0em9_nDmxXO1-Eci66TrX2nyiMPHoNk#0

Assignment 3 Part 1 - Understanding Promotions & AdStock

CLAAT document link - https://docs.google.com/document/d/1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM/edit#

CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM#3

Assignment 3 Part 2 - Attribution Modeling & Budget Optimization

CLAAT document link - https://docs.google.com/document/d/1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM/edit#

CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM#0

Assignment 4 - Recommendation System (xDeepFM & Customer2Vec)

CLAAT Document - https://docs.google.com/document/d/18zaAjqPpA-ewZaGBHoPhRu6nFrp9PDiM-q-zhjWkNgM/edit#heading=h.ax8bqte2btx2

CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=18zaAjqPpA-ewZaGBHoPhRu6nFrp9PDiM-q-zhjWkNgM#0

Final Project Olist Marketing Analytics: RFM & Pursuasion Modeling, Customer Segmentation & Upselling, Targeted Recommendations

Olist Streamlit Analytics Dashboard - https://olist-streamlit-dashboard.herokuapp.com/

Recommendation Webapp - https://olist-marketing-analytics.herokuapp.com/

Marketing Dashboard - https://prod-useast-a.online.tableau.com/#/site/mohodhruda/views/OlistMarketingDashboard/Dashboard

(Credentials to access Marketing Dashboard- Username: mohod.h@husky.neu.edu Password : Tableau1!)

CLAAT Document - https://docs.google.com/document/d/1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM/edit#heading=h.ax8bqte2btx2

CLAAT Preview Link - https://codelabs-preview.appspot.com/?file_id=1BoSlam9Pp4LPUwb88HmeilAvCu6RH2-b8ECv4c8M0NM#0

Dashbaord - Assignment 2

Dashbaord - Assignment 3 Part 1

Dashboard - Assignment 3 Part 2

Dashbaord - Final Project