Lead generation is a challenge that businesses have faced since the dawn of capitalism.
To understand lead generation, let's first introduce the idea of a "sales funnel."
A sales funnel is simply a series of expected steps that a prospect undergoes before buying. Most businesses require sales funnels because visitors are not ready to become customers right away.
For this challenge, a "conversion" is defined as a visitor who became a lead.
- First, determine which sources/countries/devices had the highest conversion rates.
- Next, build a model that can predict conversion rate based on visitor information.
- What insights can you draw from your model? Which features were the most impactful?
- Finally, provide actionable insights to the business. What have we learned from this campaign?
The Installation process will get you a copy of the project up and running on your local machine for development and testing purposes
- Clone or download the project into your local machine.
- Unzip the project folder.
- Open the source file Lead Generation using JypyterNotebook and execute the file.
- Data -- Contains the raw data folder
- Images -- Folder contains the images used in python notebook
- Problem Statement -- Case Study Business Problem Statement
If there are any issues in the code, raise them here
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The code and files in this repository is made available for free released under MIT.