This project is created to analyze Amazon reviews written by members of the paid Amazon Vine program. The Amazon Vine program is a service that allows manufacturers and publishers to receive reviews for their products. Companies like SellBy pay a small fee to Amazon and provide products to Amazon Vine members, who are then required to publish a review.
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How many Vine reviews and non-Vine reviews were there?
There are 580 Vine reviews and 47703 non-Vine reviews
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How many Vine reviews were 5 stars? How many non-Vine reviews were 5 stars?
5 stars Vine reviews: 246
5 stars non-Vine reviews: 23837
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What percentage of Vine reviews were 5 stars? What percentage of non-Vine reviews were 5 stars?
About 42.4% of Vine reviews were 5-stars.
About 50% of non-Vine reviews were 5-stars.
The analysis based on cameras reviews data shows that there is no positivity bias for reviews in Vine program. About 42.2% of 5-stars reviews are given in the Vine program compared to roughly 50% of 5-stars reviews got from non-Vine users.
We can also analyze 2-stars reviews and find if there is any negativity bias for reviews in the Vine Program.