PREETHIKA-N-C/Customer-segmentation-using-ML

It is a technique in which we divide the customers based on their purchase history, gender, age, Annual Income, spending score etc to enhance the marketing strategy.

Customer-segmentation-using-ML

It is a technique in which we divide the customers based on their purchase history, gender, age, Annual Income, spending score etc to enhance the marketing strategy. Unsupervised Learning - Clustering Algorithm used: K-Means clustering Dataset Website: kaggle.com Colab link: https://colab.research.google.com/drive/13_6ycGXcOEUVPgKJL3dcg3zl_sBUE1FS?usp=sharing