/A-B_Testing_for_e-Commerce

For this project, I will be working to understand the results of an A/B test run by an e-commerce website. My goal is to work through this notebook to help the company understand if they should implement the new page, keep the old page, or perhaps run the experiment longer to make their decision.

Primary LanguageHTML

A-B_Testing_-Hypothesis_Testing_and_Regression-Analysis

Introduction

A/B tests are very commonly performed by data analysts and data scientists.

For this project, I will be working to understand the results of an A/B test run by an e-commerce website. My goal is to work through this notebook to help the company understand if they should implement the new page, keep the old page, or perhaps run the experiment longer to make their decision.

Levels of Analysis to be performed

Part I - Probability Tests Part II - A/B Test Part III - Regression Analysis