Customer Analytics (Unsupervised learning)
Customer Segmentation is process of dividing customers into different groups based on common features so companies can well position their products and services in the market for each of the discovered groups in the data.
This project aims at analyzing the data from a store's database which lists purchases made by 2000 customers. I developed clustering models that recognized customer groups based on customer income and age.
2000 customer purchases from a store's database.