/Twitter-User-Segmentation-Nike-Campaign

An Exploratory Data Analysis of African Influencers

Primary LanguageJupyter Notebook

Twitter User Segmentation for Nike Marketing Campaign

Analysing Africa Twitter Influentials

Objective

This analysis was aimed at identifying top twitter influencer and most influential government official accounts on Twitter.

Top Influncers would be identified based on three different metrics:

    1. Reach (Followers count)
    1. Popularity (Likes & Retweets)
    1. Relevance (Mentions counts & Reply counts)

The findings from this analysis was used to recommend certain line of actions to Nike Inc in its proposed expansion to Africa and Marketing Campaign. The data was gathered using the Twitter API.