/Digital-Marketing-Analysis

A data-driven communication strategy with Email Engagement Model, Cluster Analysis and Churn Prediction

Primary LanguageR

Digital-Marketing-Analysis

This Project has been developed by me and Lorenzo Pastore. We propose a data-driven communication strategy developing:

  • Email Engagement Model
  • Customers Cluster Analysis
  • Churn Prediction

This project is developed in R Language and could be used as model for data-driven actions.

Analysis_Workflow

W3Schools do