/Customer-Segmentation-in-Marketing-with-Python

Primary LanguageJupyter Notebook

Customer-Segmentation-in-Marketing-with-Python

For this project following Python libraries used:

  • pandas
  • NumPy
  • Matplotlib
  • seaborn
  • scipy
  • sklearn

Exploratory Data Analysis

Correlation between variables image

Scatter plot of minutes watch vs CLV: The (Customer Lifetime Value) shows the total amount of revenue generated by that customer image

Model Implementation

Implemented two clustering techniques: K-means and Hierarchical Clustering. image

Elbow method for finding the value of 'k' image

Model Interpretation and Results

image