/Retail_EDA

Retail EDA

  • Perform Exploratory Data Analysis using EXCEL, SQL and Tableau to boost the sales of the company.

  • Parameters where the company is not generating enough sales:

    • South Region
    • Same Day (shipment type)
    • Home Office (segment)
    • technology category

  • These parameters can be improved by:

    • Running more marketing campaings

    • Running more surveys

    • Providing more discounts by

      • Running flash sales
      • Providing discount on major holidays
      • Launch an affliate program to give discount on your products to boost sales.
      • Assign points on each purchase so that customers can gain extra benefits.

    • You can have a look at the visualization at Tableau .