UX Project Checklist
Start your next UX project with this checklist and don't forget anything!
Research
Competitive Analysis
See how others solve similar problems and try to not reinvent the wheel.
Data analysis
Do you have all the useful data you need? Try to have a look at funnels, clicks, page views, performance...
User feedback
Always speak with the Customer Care team! Don't have one? Check your old surveys or videos. What do your customers say? What do they actually do?
Plan
User stories
Have you done personas yet? If not, DO IT NOW. Ok, now use them to write down user stories and scenarios.
User flows
Create your user's flow based on the scenarios you created; you can use it later to review the journey and create wireframes on top of each step.
Red routes
Define red routes for your product and you’ll be able to identify, prioritise and eliminate any usability obstacles on key user journeys.
Explore
Brainstorm & sketch
Find a war room, fill it with markers and drinks, get together and sketch, discuss, vote, disrupt, have fun!
Wireframe
Add some details and structure to your ideas, reuse patterns and create pages on top of your user flows so you'll not leave anything behind.
Prototype
You can start creating paper prototypes and continuously iterate to more functional ones. Use sketches, HTML pages or static images, then just get some people and test.
Communicate
IA
Understand your users, your data structure and your channels. How can you organise your navigation and content in a clear and consistent way?
Language
Follow your brand personality, keep in mind users' culture and language, the context of your product and make sure they understand you.
Accessibility
You don’t need to add extra functionality or to duplicate any content. The key is simply to assess the requirements of those with different skills and limited devices.
Create
UI elements
Reuse elements and patterns, follow your style guidelines. Don't have one? Create your guidelines. Start small, then create pages.
Gestures
So you have a swipe slider? Tell me more about pinch, drag, zoom, rotate, shake, six-inch smartphones, left-handed people, mouseover, kinect, motion detection...
Responsiveness
Can I see it on my mobile? Oh wait, what about my smart-watch which works as a remote for my 50" TV? Bonus: remember cross device experience.
Give feedback
Waiting times
If your users have to wait ages for the page to load, at least show them a loader, if it takes longer why don't you try something more entertaining?
Errors
Be clear and specific about what and where a user's error is. I mean your error, because if it's your fault you should say it.
Completed actions
Give immediate and clear feedback of successful actions. Do not always wait for server response, trust your server once in a while!
Finalise
Finalise layout
It's time to let your design shine, make it in the right way, don't stop with the first solution, always ask "Is this the best I can do?"
Use of images and icons
Use of icons and images is strongly influenced by context, culture and layout. Like icons, test your images, small changes can bring huge improvements.
Font & colours hierarchy
Use colours and font sizes properly, try to follow your guidelines and keep it simple. The best visual hierarchies lead users to take the action confidently.
Delight
Micro copy
Every word is important, and a bit of personality will help your brand.
Micro interactions
Trigger, rules, feedback, loop. Details make the product. Bonus: Ever heard about easter eggs?
Transitions
Motion shouldn't be only beautiful, it should build meaning about the spatial relationships, functionality, and intention of the system.
Analyse
KPI Setup
What you want to achieve? What are your goals? Write down how you define success and failure and check if you have everything you need to collect the data.
AB Test plan
Plan your A/B test ahead and, if you can, plan a short roadmap of improvements. Your goal is not just improving KPIs, but learning something.
Test
UX lab, survey, sessions recording... Test, observe, and fix...test, observe, and fix...