Knowbe4 vs GoPhish

Feature GoPhish KnowBe4
Platform Type Open-source phishing toolkit Commercial security awareness platform
Pricing Free Subscription-based, with various tiers
Phishing Campaigns Yes Yes
Pre-built Templates Limited, user-created Extensive library, frequently updated
Template Customization Full HTML and CSS customization Full HTML and CSS customization
Landing Pages Customizable, user-created Extensive library, customizable
User Management Basic, manual CSV upload Advanced, integrates with AD, CSV upload
Reporting and Analytics Basic, campaign results, and logs Advanced, detailed reports, dashboards
User Training Modules No Yes, extensive library of training
Security Awareness Content No Yes, including videos and quizzes
Simulated Attachments Yes Yes
Data Tracking Clicks, credentials, submissions, etc. Clicks, credentials, report rates, etc.
Integration with Other Tools Limited Extensive, including SIEM, LMS, etc.
API Access Yes, REST API Yes, extensive API support
Customization and Flexibility High, but more manual High, with more automated options
User Notification Management Basic Advanced, customizable reminders
Support and Community Community support, forums Professional support, community forums
Compliance and Policy Management No Yes, extensive tools for policy management
Real-time Assessment No Yes, with real-time phishing assessments
Gamification Features No Yes, to encourage user engagement

Summary

  • GoPhish is best suited for smaller organizations or those with technical expertise looking for a highly customizable, cost-effective solution.
  • KnowBe4 is ideal for larger organizations or those seeking a comprehensive, easy-to-deploy solution with extensive training content and advanced reporting capabilities.