SergeyMatrosov

AB_Tests_for_very_small_samples

AppsFlyer_Multi_Channel_Funnel

Clickhouse_Make_Columns_from_values_in_Rows

Doom_DDDQL

Double Dueling Deep Q Learning Agent.

GoogleAds_Check_New_Campaign

Check Campaign Settings Before Start

GoogleAds_Filter_YouTube_Channels

This script checks and filters youtube channels, that contain specific words in title, description and etc. Nothing special, but it might help.

Marketing_Decision_Making_under_Uncertainty_at_Startup

Comparing two classical approaches to make statistical inference - Bayesian vs Frequentist - for fast decision-making, calculating daily entropy of each of them - the measure of uncertainty.

MarkovChain_Attribution_Model

Markov Chain Attribution Model for channels of Digital Marketing

mlcourse_open

OpenDataScience Machine Learning course. Both in English and Russian

Simple_Attributions_via_SQL_in_BigQuery

Example of simple attributions, using SQL in BigQuery

SergeyMatrosov/Simple_Attributions_via_SQL_in_BigQuery

Example of simple attributions, using SQL in BigQuery

SergeyMatrosov/MarkovChain_Attribution_Model

Markov Chain Attribution Model for channels of Digital Marketing

SergeyMatrosov/GoogleAds_Check_New_Campaign

Check Campaign Settings Before Start

SergeyMatrosov/GoogleAds_Filter_YouTube_Channels

This script checks and filters youtube channels, that contain specific words in title, description and etc. Nothing special, but it might help.

SergeyMatrosov/Marketing_Decision_Making_under_Uncertainty_at_Startup

Comparing two classical approaches to make statistical inference - Bayesian vs Frequentist - for fast decision-making, calculating daily entropy of each of them - the measure of uncertainty.

SergeyMatrosov/mlcourse_open

OpenDataScience Machine Learning course. Both in English and Russian

SergeyMatrosov/AB_Tests_for_very_small_samples

SergeyMatrosov/AppsFlyer_Multi_Channel_Funnel

SergeyMatrosov/Clickhouse_Make_Columns_from_values_in_Rows

SergeyMatrosov/Doom_DDDQL

Double Dueling Deep Q Learning Agent.

SergeyMatrosov/Doom_DQL

Thanks to Thomas Simonini, Sergios Kar, Deep Lizard to understand Deep Q Learning

SergeyMatrosov/Efficiency_of_Digital_Marketing_Agency

Say, you are in-house digital marketing specialist or even owner of business. So for reason, you or your CEO hired digital marketing angecy. And you want to evalute the effectiveness of their work. You understand that working with them is like A/B test, where A - your actions, and B - actions of agency. But how to calculate A part?...

SergeyMatrosov/Forecast_Advertising_Campaigns_Results

Forecast of Advertising Campaign based on prior data

SergeyMatrosov/Get_value_of_UTM_parameters_via_SQL

SergeyMatrosov/GoogleAds_Maker

Excel file that helps to make ads campaigns for GoogleAds Search and GDN-campaings (text only).

SergeyMatrosov/GoogleAds_SearchQuery_NoneExcluded

SergeyMatrosov/Marketing_Budget_Allocation_via_Linear_Programming

Marketing budget allocation using Operation Research -> Linear Programming.

SergeyMatrosov/ml-agents

Unity Machine Learning Agents Toolkit

SergeyMatrosov/Test_Tasks

Test tasks that I made for several companies

SergeyMatrosov/YandexDirect_Maker

Excel file that helps to make ads campaigns for YandexDirect.