Click-through rate (CTR) is a very important metric for evaluating ad performance in online advertising. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding. In our dataset, we have provided 11 days’ worth of Avazu data to build and test prediction models.
Sushidhar/CTR-Prediction
Click-through rate (CTR) is a very important metric for evaluating ad performance in online advertising. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding. In our dataset, we have provided 11 days’ worth of Avazu data to build and test prediction models.
Python