Tumblr-User-Retention The idea of it was to try and figure out insights about user retention, and what were the best of ways of retaining usres, given those insights. What we learned about the data The US outpaces the world in initial platform use and registration A lot of them use Iphones – disproportionately so. Users generally consumed content instead of engaging with it Viewing pages and following had the highest correlations with other activities on the site The web is important for signing up new users: They are willing to convert to mobile platforms if they like the serivce Rentention seems to be correlated with Size of Country User registered Use of the platform within the first 24 hours – higher passive use of content led to more retention. Users that stayed with the service Switched from Web to Mobile platforms Spent most of their time passively browsing and liking content