This Tableau dashboard provides a deep dive into the taxi industry across several major U.S. cities, offering stakeholders a robust tool for analyzing market dynamics. The project is segmented into various insightful chapters:
- City-wide Revenues and Popularity: Explore revenue generation across cities like New York and Chicago, highlighting local data for detailed analysis.
- Gender Dynamics in the Taxi Industry: Examine the distribution of riders across two major cab companies, comparing gender-based preferences and revealing insights into brand loyalty and customer demographics.
- Analyzing Rider Preferences and Costs: A comparative analysis of ride distribution by gender, illustrating financial contributions and expenditure patterns.
- Temporal Trends and Spending Patterns: Analyze how trip costs vary throughout the week, aiding in operational planning and dynamic pricing strategies.
Each section of the dashboard interlinks to provide a comprehensive view of operations and customer interactions, allowing for informed decision-making regarding marketing strategies, operational adjustments, and enhancements in customer service.
