/AB-Testing

Company X has recently introduced a new type of bidding, average bidding, as an alternative to the current type of bidding called maximum bidding. One of our clients, bombabomba.com, decided to test this new feature and wants to do an A/B test to see if average bidding converts more than maximum bidding.

Primary LanguagePythonMIT LicenseMIT

AB-Testing


Business Problem

Company X has recently introduced a new type of bidding, average bidding, as an alternative to the current type of bidding called maximum bidding. One of our clients, bombabomba.com, decided to test this new feature and wants to do an A/B test to see if average bidding converts more than maximum bidding

Dataset Story:

In this dataset, which includes the website information of bombabomba.com, there is information such as the number of advertisements that users see and click, as well as earnings information from here.

There are two separate data sets, the control and test groups

The max binding strategy was presented to the control group, and the average binding strategy was presented to the test group.

Features:

  • Total Features : 4
  • Total Row : 40
  • CSV File Size : 26KB
Sr. Feature Description
1 Impression Ad views count
2 Click The number of clicks on the displayed ad
3 Purchase The number of products purchased after the ads clicked
4 Earning Earnings after purchased products