| CLTV PREDİCTİON with BG-NBD & Gamma Gamma |
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FLO would like to set a roadmap for sales and marketing activities. In order for the company to make a medium-long-term plan, it is necessary to estimate the potential value that existing customers will provide to the company in the future.
- Total Features : 12
- Total Row : 19.945
- CSV File Size : 2.7 MB
- master_id : Unique Customer Number
- order_channel : Which channel of the shopping platform is used (Android, IOS, Desktop, Mobile)
- last_order_channel : The channel where the most recent purchase was made
- first_order_date : Date of the customer's first purchase
- last_order_channel : Customer's previous shopping history
- last_order_date_offline : The date of the last purchase made by the customer on the offline platform
- order_num_total_ever_online : Total number of purchases made by the customer on the online platform
- order_num_total_ever_offline : Total number of purchases made by the customer on the offline platform
- customer_value_total_ever_offline : Total fees paid for the customer's offline purchases
- customer_value_total_ever_online : Total fees paid for the customer's online purchases
- interested_in_categories_12 : List of categories the customer has shopped in the last 12 months """