/Cardio-Good-Fitness-Case-Study

The market research team at AdRight is assigned the task to identify the profile of the typical customer for each treadmill product offered by CardioGood Fitness

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Cardio-Good-Fitness-Case-Study

The market research team at AdRight is assigned the task to identify the profile of the typical customer for each treadmill product offered by CardioGood Fitness The team identifies the following customer variables to study: product purchased, TM195, TM498, or TM798; gender; age, in years; education, in years; relationship status, single or partnered; annual household income ; average number of times the customer plans to use the treadmill each week; average number of miles the customer expects to walk/run each week; and self-rated fitness on an 1-to-5 scale, where 1 is poor shape and 5 is excellent shape.