Business Problem
Facebook recently introduced an alternative to an existing bidding type called "maximumbidding". introduced a new type of bidding, "average bidding". One of our customers, bombbambomba.com, decided to test this new feature and make averagebidding more conversions than maximumbidding He wants to do an A/B test to see if he's brought in. The A/B test has been going on for 1 month and bombabomba.com is now waiting for you to analyze the results of this A/B test. The ultimate success criterion is Purchase. Therefore, the focus should be on Purchasemetric for statistical testing.
Dataset Story
What users see and click in this dataset, which includes a company's website information, In addition to information such as the number of advertisements, there are earnings information from here. Control and Test There are two separate data sets. These datasets are on separate sheets of the ab_testing.xlsx excel. takes. Maximum Bidding was applied to the control group and AverageBidding was applied to the test group.