/GStore-Revenue-Prediction

Primary LanguageJupyter Notebook

Google Store Revenue Prediction

Data Source: kaggle

Overview

For many businesses–only a small percentage of customers produce most of the revenue. As such, marketing teams are challenged to make appropriate investments in promotional strategies.In this competition, I’re challenged to analyze a Google Merchandise Store (also known as GStore, where Google swag is sold) customer dataset to predict revenue per customer. I built a Machine Learning pipeline includes Exploratory Data Analysis, Feature Engineering, Model Design, Model Application to achiece resonable performance.

Exploratory Data Analysis

  • Date Count
  • Date None-Zero Revenue Count

NN Modelu (Two branches -> Merge -> One branch)