ffmpeg -list_devices true -f dshow -i dummy
example output:
[dshow @ 0000021dd0f2d440] DirectShow video devices (some may be both video and audio devices)
[dshow @ 0000021dd0f2d440] "A4tech HD 720P PC Camera"
[dshow @ 0000021dd0f2d440] Alternative name "@device_pnp_\?\usb#vid_09da&pid_2697&mi_00#7&56ddd4&0&0000#{65e8773d-8f56-11d0-a3b9-00a0c9223196}\global"
ffplay -f dshow -i video="A4tech HD 720P PC Camera"