- free analysts from data loading, munging and eases up data analysis through simple hints whenever possible
- standardize reports and analysis
- serves as a style guide for newcomers
- one script manages several ppt templates
- user defines data sources
- user defines date scope
- user defines slides order
- user defines charts calling friendly functions
- lowest possible number of service accounts for data extraction
- version control allows reproducibility
- analysts and developers are encouraged to extend the functionality
- analysis
- find insights
- suggests improvements
- find out of control data
- suggests a/b tests
- statistics nor machine learning
- define kpis