Google Ads Bidding Scripts

License

MIT License

Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.

The Scripts

Automated Keyword and AdGroup Bids

Set max CPC bids based on a sliding lookback window and based on a maximum cost of sales. Currently only sets bids at the adgroup level.

keyword-and-adgroup-bids.js

Set Shopping ProductGroup bids to the AdGroup bid

Set product group bids to the bid of the AdGroup.

shopping-setproductbid-to-adgroupbid.js

Automated Bid Adjustments for GeoLocation, Schedule, and Device

Set bid adjustments for GeoLocation, Schedule, and Device based on the relative conversion rates of each segment.