Analysis of customer behavior on purchase of insurance for a travel insurance company.
Travel Assured is a travel insurance company. Due to the COVID pandemic, they have had to cut their marketing budget by over 50%. It is more important than ever that they advertise in the right places and to the right people. Travel Assured has plenty of data on their current customers as well as people who got quotes but never bought insurance.
They want to know:
- Are there differences in the travel habits between customers and non-customers?
- What is the typical profile of customers and non-customers?
RandomForestClassifier classification model: ROC_AUC Score of 0.782