/Customer-Segementation-Analysis-for-Retail-Business-Tableau

In this project, we explore the sales data for a retail company and generate various analytics and insights from customer's past purchase behavior. I used SQL to analyze sales revenue. We also perform customer segmentation analysis using the RFM technique.

Primary LanguageTSQL

Customer Segementation Analysis for Retail Business (Sales)

PROJECT OVERVIEW

In this project, we explored a sales dataset and performed various analysis and drawed insights from customer's past purchase behavior. I used SQL to analyze the sales revenue data and create a customer segmentation analysis using the RFM technique.

RESULTS

  1. Sales Dashboard 1 -

Dashboard 1

  1. Sales Dashboard 2 -

Dashboard 2