Blocking most Advertising servers via factory router firmware. I have been using open source firmwares on my routers for at least 10 years, but for many people, this is not an option.
With Open Source firmwares like OpenWRT and DD-WRT there is different ways to configure ad blocking, but your choices might be limited with closed source router firmware.
The list of servers below are a list I put together based on multiple lists I have found on the internet, I took only the domain name of the ones that I found to do the most traffic, by adding this list to Block URL settings of your factory router traffic should stop most of the marketing servers and 3rd party servers.
I am putting together the instructions for each manufacturer and will be adding it to the list.
Bad news, you will need to copy/paste each one of the servers below to the list. The Factory firmware's don’t have a way to import this list.
I am adding 2 different list, one if your router has a 10 URL limit, and a second one if your router does not have a limit on how many URL’s you can block.
If your router has a low limit on how many URL’s you can block, I would suggest adding this 10 servers only:
doubleclick.com
doubleclick.net
googleadservices.com
googlesyndication.com
google-analytics.com
omniture.com
intellitxt.com
quantserve.com
2o7.net
207.net
If your router has a low limit on how many URL’s you can block, I would suggest adding this 25 servers only:
doubleclick.com
doubleclick.net
googleadservices.com
googlesyndication.com
google-analytics.com
omniture.com
intellitxt.com
quantserve.com
2o7.net
207.net
adbrite.com
admob.com
advertising.com
foxnetworks.com
gravity.com
hitbox.com
nielsen-online.com
quantcast.com
scorecardresearch.com
esomniture.com
atwola.com
channelintelligence.com
aquantive.com
adthis.com
247realmedia.com
If your router does not have a limit on how many URL’s you can block, I would suggest adding the 80 servers below.
adsense.com
adblade.com
207.net
247realmedia.com
2mdn.net
2o7.net
33across.com
abmr.net
adbrite.com
adbureau.net
adchemy.com
addthis.com
addthisedge.com
admeld.com
admob.com
adsonar.com
advertising.com
afy11.net
aquantive.com
atdmt.com
atwola.com
channelintelligence.com
cmcore.com
coremetrics.com
crowdscience.com
decdna.net
decideinteractive.com
doubleclick.com
doubleclick.net
esomniture.com
fimserve.com
flingwebads.com
foxnetworks.com
googleadservices.com
googlesyndication.com
google-analytics.com
gravity.com
hitbox.com
imiclk.com
imrworldwide.com
insightexpress.com
insightexpressai.com
intellitxt.com
invitemedia.com
leadback.com
lindwd.net
mookie1.com
myads.com
netconversions.com
nexac.com
nextaction.net
nielsen-online.com
offermatica.com
omniture.com
omtrdc.net
pm14.com
quantcast.com
quantserve.com
realmedia.com
revsci.net
rightmedia.com
rmxads.com
ru4.com
rubiconproject.com
samsungadhub.com
scorecardresearch.com
sharethis.com
shopthetv.com
acoda.net
targetingmarketplace.com
themig.com
trendnetcloud.com
yieldmanager.com
yieldmanager.net
yldmgrimg.net
youknowbest.com
yumenetworks.com