Customer Personality Analysis is a detailed analysis of a company’s customers. It helps company to understand their customers and make it easier for them to modify products according to the specific needs, behaviors and concerns of different types of customers.
Customer Analysis is more than put customers into a category. It makes us to study customers more deeply and with this method, an adjustments can be made for the business.
- Help the company to customize business content based on the needs and characteristics from each customer category.
- Knowing the treatment that will be given for each category of customers
- Recency: Number of days since customer's last purchase
- Frequency: How often the customer purchase the product
- Monetary: Total money spent to buy the product
- Using K-Means Clustering (Elbow Method and Sillhoute Score) and from analysis, we can classify the customers in 4 categories
- Make some offering to increase their purchase by voucher or discount if their transaction reach nominal which been specified
- Increase the frequency to make an offer of campaign 6 because most of the customer accepted the offer of campaign 6
- Give more attractive offers for category wines, meats, and gold
- Giving them an offer from email, message, and another platform about product recommendation which most of the customer looking for
- Increase the frequency to make an offer of campaign 3 and 6 because most of the customer accepted that campaign
- Make shopping sticker system and give them a gift, voucher or discount if they are success to collect shopping stickers (1 sticker, 1 purchase)
- Give more attractive offers for category of cheap product
- Focusing to implement this recommendation at the store
- Giving them an offer from email, message, and another platform about product recommendation which most of the customer looking for
- Increase the frequency to make an offer of campaign 5 because most of the customer accepted that campaign
- Ask a feedback from customer about something which can be improved, and repaired from the company
- Give more attractive offers for category wines and meats
- Giving them a gift or reward for their achievement. These can make that customer to keep loyal to our company