This is a package introduces an org-link type style, in order to
render the description of the links with a given face.
It then also renders the same colors into latex, html and markdown
through the org-exporting mechanisms.
Let us say you want to have something in an html or latex document that resembles
then you would write
[[style:foreground=purple4&background=#e066ff][This is a red text]]
This would get exported to latex for instance like
\colorbox[HTML]{e066ff}{\textcolor[HTML]{551a8b}{This is a red text}}and you would also see this face within org-mode.
You can provide an already defined face name to the link
by prepending an @ sign to the face name.
For instance you could use the alert-high-face
in a text like so
[[style:@alert-high-face][This is a text with an alert face]]
which in this case would get exported to html as
<span style='color: #972500;'>This is a text with an alert face</span>