#day-11
Dominican Joe Coffee
####Strengths:
- there's almost always seating
- loft layout is nice
- internet doesn't suck
- lots of outlets
- fair trade coffee is ethical
- employees are nice to look at
- patio is cozy
- location is central but tucked away
####Weaknesses:
- the parking lot is super confusing
- the snack options are all packaged, not fresh
####Opportunities:
- experiment with drinks of the month
- incentivize cyclists & pedestrians
- consider soup & sandwich menu
- consider adding bottled beer
####Threats
- taco joint going up across the street
- jo's coffee is also on congress & has similar name
![Dojo Wordlist] (https://github.com/amaliebarras/restaurant-redesign/blob/master/design_files/dojowordlist.png)