Pinned Repositories
bayesian-mmm
In this paper we researched the accuracy, usability and utilisation of prior knowledge in Bayesian time series for Marketing Mix Modeling.
ml-in-mmm
In this paper we researched the accuracy and usability of machine learning models for MMM analyses.
mta-calibration-through-conversion-lift
In this research paper, we used Google and Facebook conversion lift studies to calibrate our Multi-Touch Attribution results from Google Ads Data Hub (ADH). We assessed the feasibility of these conversion lift calibrations and the impact of using conversion lift results in the calibration adjustment.
Spoon-Knife
This repo is for demonstration purposes only.
weibull-adstock
Modeling adstock in media mix modeling using Weibull transformations.
annalectnl's Repositories
annalectnl/weibull-adstock
Modeling adstock in media mix modeling using Weibull transformations.
annalectnl/ml-in-mmm
In this paper we researched the accuracy and usability of machine learning models for MMM analyses.
annalectnl/bayesian-mmm
In this paper we researched the accuracy, usability and utilisation of prior knowledge in Bayesian time series for Marketing Mix Modeling.
annalectnl/mta-calibration-through-conversion-lift
In this research paper, we used Google and Facebook conversion lift studies to calibrate our Multi-Touch Attribution results from Google Ads Data Hub (ADH). We assessed the feasibility of these conversion lift calibrations and the impact of using conversion lift results in the calibration adjustment.
annalectnl/Spoon-Knife
This repo is for demonstration purposes only.