The data is related with direct marketing campaigns of a Portuguese banking institution.
The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed.
The data is hosted on UCI machine learning repository: https://archive.ics.uci.edu/ml/datasets/Bank+Marketing
The analysis of the data is in "eda_bank_data.md"
The predictive modelling part is in "modelling_bank_data.md"