Prince's Trust - Get Into Technology 2016
As a customer, I want a quick and easy way to see a small selection of relevant New In items on the home page, so I don’t have to make a search or click on a category before I can get new season style inspiration.
Based on analytics, customers regularly click through directly to product pages from fashion news pages and blogs. ASOS put 4000 new styles on site every week, we need an easy route for customers to access them. Currently the ASOS home page only has images linking through to categories where the customer has to do “work” before finding items they might buy. Featuring a few individual items from the New In category on the home page will showcase the latest styles to customers with an easy minimum click route and may increase conversion, especially with new visitors who are unfamiliar with the site.
Must have:
There should be 4 products shown at any one time. There should be a button to refresh the products which shows 4 new products. The products should be a random selection of items from the ‘New In’ category. If a product is out of stock, it shouldn’t come up. There should be women’s items shown for the women’s home page and men’s items for the men’s homepage. Clicking on a product image takes the user directly to the product page. The product image should be the master image of the product. The feature should work on all supported browsers – Chrome, Firefox, IE9+, Safari. The feature should work on mobile web.Nice to have:
On desktop web only, if a product image is hovered over, an overlay with the current price is displayed. On desktop web only, products with multiple colour options could have colour swatches beneath the image that the customer can hover over to instantly view the item colour variant image. The product grid should show singular items, mix and match groups and mix and match individual items. However, if a mix & match group is shown, the individual mix & match items from that group should not be shown at the same time.