FINAL
November 15, 2018
Ad management occurs when a buyer (or a representative party) submits creatives for creative approval, supply platforms approve or disapprove of those creatives, and buyers receive feedback accordingly. Before the publication of this technical standard, supply platforms have relied on proprietary methods and tools for ad management, or none at all.
https://iabtechlab.com/openmedia
https://github.com/InteractiveAdvertisingBureau/AdCOM
https://github.com/InteractiveAdvertisingBureau/openrtb
For more information, or to get involved, please email openmedia@iabtechlab.com.
The IAB Technology Laboratory (Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, and services to drive growth of an effective and sustainable global digital media ecosystem. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, IAB Tech Lab aims to enable brand and media growth via a transparent, safe, effective supply chain, simpler and more consistent measurement, and better advertising experiences for consumers, with a focus on mobile and TV/digital video channel enablement. The IAB Tech Lab portfolio includes the DigiTrust real-time standardized identity service designed to improve the digital experience for consumers, publishers, advertisers, and third-party platforms. Board members include AppNexus, ExtremeReach, Google, GroupM, Hearst Digital Media, Integral Ad Science, Index Exchange, LinkedIn, MediaMath, Microsoft, Moat, Pandora, PubMatic, Quantcast, Telaria, The Trade Desk, and Yahoo! Japan. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco and representation in Seattle and London.
Learn more about IAB Tech Lab here: https://www.iabtechlab.com/
OpenRTB Working Group members provide contributions to this repository. Participants in the OpenRTB Working group must be members of IAB Tech Lab. Technical Governance and code commits for the project are provided by the IAB Tech Lab OpenRTB Commit Group.
OpenRTB Specification the IAB Tech Lab is licensed under a Creative Commons Attribution 3.0 License. To view a copy of this license, visit creativecommons.org/licenses/by/3.0/ or write to Creative Commons, 171 Second Street, Suite 300, San Francisco, CA 94105, USA.
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