Yoon Hyup Hwang
Section 1. Introduction and environment setup
- Data science and marketing
Section 2. Descriptive versus explanatory analysis
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Key performance indicators and visualizations
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Drivers behind marketing engagement
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From engagement to conversion
Section 3. Product visibility and marketing
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Product analytics
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Recommending the right product
Section 4. Personalized marketing
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Exploratory analysis for customer behavior
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Predicting the likelihood of marketing engagement
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Customer lifetime value
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Data-driven customer segmentation
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Retaining customers
Section 5. Better decision making
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A/B testing for better marketing strategy
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What's next
First review: 2020-06-20