Rule Based Segmentation

rule_based_segmentation_cover.png

Business Problem & Purpose

To make new customer definitions by using the characteristics of individual customers .

Segmenting new customer definitions.

Integrate system with the new future users.


Project Steps

  • Thinking about the concept of persona.
  • To be able to define new customers according to the levels.
  • Simply segment new customer definitions using the qcut function.
  • When a new customer arrives, classify them according to segments.

Dataset Information

persona.csv shows the characteristic features of the customers.


Features

persona.csv

  • price: Customer spend amount
  • source: Type of product used by the customer. (Android, iOS)
  • sex: Customer’s gender
  • country: Customer's country
  • age: Customer’s age

Libraries

pandas

Author

Cihan Erdoğan - cihanerdogan99