https://archive.ics.uci.edu/ml/machine-learning-databases/00502/
An e-commerce company can segment its customers and create determine marketing strategies according to segments wants. Customer segments that exhibit common behaviors increase in revenue by conducting specialized marketing activities will provide a good return on investment. For example, retaining customers that are very profitable for the company different campaigns for new customers, different campaigns are desired to be organized. Segment the customers with RFM method,
Online Retail II a UK-based online retailer store's sales between 01/12/2009 and 09/12/2011 includes. This company's product catalog includes souvenirs. The majority of the company's customers are corporate clients.
InvoiceNo - Invoice Number
If this code starts with C, it means that the transaction was canceled.
StockCode - Product code
Unique number for each product.
Description - Product name
InvoiceDate - Invoice date
UnitPrice - Invoice price (Pounds)
CustomerID - Unique customer number
Country - Country name
Quantity - Product quantity
It expresses how many of the products in the invoices were sold.